Samsung has taken jabs at Apple’s fans to take war to Apple’s home ground
by announcing launch of next Generation smartphone Samsung Galaxy SIV in New york and on March 14, 2013.
It will be the first U.S. launch for the Galaxy in three years, company spokesman Chenny Kim said, and comes amid an advertising blitz there that has taken jabs at Apple fans.Samsung Electronics' mobile division chief JK Shin told South Korea's Edaily news website that the decision to launch the new smartphone in the U.S. was spurred by demand from mobile networks.
JK Shin said: 'We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)... as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country.’
Samsung unveiled its first Galaxy S during the CTIA mobile trade show in the U.S. in 2010, followed by the Galaxy SII at the MWC fair in Spain in 2011 and the Galaxy SIII in London last year.
CNET reported that the company is set to send out invitations as early as this morning for next month's 'Samsung Unpacked' event. Rumours reported by MailOnline last week claimed the next Galaxy smartphone is set for a major screen upgrade that would make it the most high-definition mobile on the market.
A document purportedly leaked by a Korean financial services firm claimed the
Galaxy SIV will boast a 5in 1920x1080 display, and run on a quad-core processor backed up by 2GB of RAM. That document, details of which were revealed by a report in TechRadar, also claimed that the phone will run the latest version of Android, 4.2.2 Jelly Bean.
However, other rumours have claimed that the phone will in fact run with an eight-core processor and a separate eight-core graphics unit - a jump in specs that would take the device far and away above Apple's flagship iPhone 5.
As far as cameras go, it is believed that the Galaxy SIV will feature a rather standard 2MP front-facing CCD but a high definition 13MP rear-facing one capable of shooting HD video in 1080p at 30 frames per second.
Samsung may have lost its lead in the U.S. handset market, but globally the $210billion South Korean giant is expected to widen its smartphone advantage over Apple this year, helped by a broad product line-up.
Apple investors have grown anxious about the company's prospects amid intense competition from Samsung's cheaper, Android-powered phones, and signs the premium smartphone market may be close to saturation in developed markets.
Apple shares have slumped 15 per cent this year and the company is reportedly slashing orders for screens and other components from its Asian supplier as intensifying competition erodes demand for its latest iPhone.
Samsung Electronics stock price has inched up 1.5 per cent so far this year.
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